More clever copy, this time from Zynga’s “Hanging with Friends” mobile game.

Hehe. The copy writing team at Moe’s is pretty clever. (This may or may not be influenced by the burrito that currently occupies my stomach.)

Bayer Aspirin

I wanted to share these ads to show how a good concept is often more impressive than any dramatic design work. Especially in advertising, getting the point across quickly is crucial. This campaign makes no bones about it: sometimes normal strength is well enough, but sometimes… sometimes you need that extra strength. “If it gets stronger, we get stronger.”